Started a passion project? Here’s how to scale it

Protecting data, adapting product lines and more 

Subscribe   /   View in browser   /   Invite a friend 3 August 2021 Jaime Schmidt and Chris Cantino’s personal care brand went from being sold at farmers' markets to a global business acquired for a nine-figure sum. They share lessons on what it takes to make a successful brand, from founder enthusiasm to product-market fit. We also take a look at how to flex up and down with production, protecting customer data and more, below. Brought to you by Superscript.       01 So you want to scale? When it comes to building – and scaling – a consumer-facing business, there are a few fundamentals to keep in mind. We get the inside tip from two former business owners who have moved on to investing in the space. Read more When it comes to building – and scaling – a consumer-facing business, there are a few fundamentals to keep in mind. We get the inside tip from two former business owners who have moved on to investing in the space.       02 How to flex up and down New York ceramicist Jono Pandolfi had built a successful business providing bespoke stoneware to restaurants and hotels. Then 2020 happened. His brother and general manager Nick Pandolfi outlines how they managed the increase – and decrease – in demand.  Read more New York ceramicist Jono Pandolfi had built a successful business providing bespoke stoneware to restaurants and hotels. Then 2020 happened. His brother and general manager Nick Pandolfi outlines how they managed the increase – and decrease – in demand.        03 Product development done sustainably  Anders Ankarlid set up A Good Company with a clear intention: to offer a sustainable way of buying beautifully designed, environmentally friendly everyday products online. No matter how long it takes to perfect the product. Read more Anders Ankarlid set up A Good Company with a clear intention: to offer a sustainable way of buying beautifully designed, environmentally friendly everyday products online. No matter how long it takes to perfect the product.       04 How to protect customer data If you’re running a business with any kind of digital footprint, it’s highly likely you’ll be handling people’s personal information. Here’s how to look after it properly.  Read more If you’re running a business with any kind of digital footprint, it’s highly likely you’ll be handling people’s personal information. Here’s how to look after it properly.      BRAND PARTNER: Superscript Take the traditional career route or the risk? Meet Thomas Constant, founder of BeoBia, a pet food business that reuses our uneaten fruit and veg to rear insect protein. After studying design and ecology, he arrived at a choice: take a full-time job or start his own business.   ‘On a base level, it seemed like a risk. But I realized: this is what I want, this is the only way.’   Now he’s learnt a range of skills and innovated the pet food sector. Watch his story: from student to startup founder.     05 Recovering from a marketplace ban The health supplement space is fiercely competitive – something Motion Nutrition found out the hard way when false claims that its products contained illegal substances led to a ban. Co-founder Joe Welstead shares his learnings. Read more The health supplement space is fiercely competitive – something Motion Nutrition found out the hard way when false claims that its products contained illegal substances led to a ban. Co-founder Joe Welstead shares his learnings.

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