Is there a market for your business idea?

Plus: four ways to achieve growth

Subscribe   /   View in browser   /   Invite a friend 24 August 2021 If you’re thinking about starting a new business, you’ve got to get one thing straight: figuring out whether people want what you’re selling. Then, once you’ve assessed your target market, you’ll need to reach out and engage them. We spoke to a bunch of brands about how they started out, how they got their names out there, and how they built their businesses for the long haul.       01 How to assess the market A key part of launching something new is making sure there’s a market for your product or service – and if there is, deciding where exactly your business will fit into it. Here’s an introductory guide to assessing the market – and developing your brand positioning. Read more A key part of launching something new is making sure there’s a market for your product or service – and if there is, deciding where exactly your business will fit into it. Here’s an introductory guide to assessing the market – and developing your brand positioning.       02 Building a community The founders of Diem, a social platform focused on women’s health and wellness, explain how they went about engaging with their target market before they even launched their product. Read more The founders of Diem, a social platform focused on women’s health and wellness, explain how they went about engaging with their target market before they even launched their product.       03 The foundations of resilience   Some key psychological hacks for keeping a positive, motivated mindset during adversity from Dr Lucy Hone, author of the book Resilient Grieving and director at the New Zealand Institute of Wellbeing and Resilience.  Read more Some key psychological hacks for keeping a positive, motivated mindset during adversity from Dr Lucy Hone, author of the book Resilient Grieving and director at the New Zealand Institute of Wellbeing and Resilience.       04 Achieving growth without advertising One of the first things you think about when starting a business is how to get your name out there. By the time language app Duolingo ran its first advertising campaign, it had already amassed 300 million users. Read more One of the first things you think about when starting a business is how to get your name out there. By the time language app Duolingo ran its first advertising campaign, it had already amassed 300 million users.       05 Building a regenerative business  John Elkington, the ‘godfather of sustainability’ – and the man who coined the concept of the Triple Bottom Line – sets out the guiding principles he believes every business now needs to follow.  Read more John Elkington, the ‘godfather of sustainability’ – and the man who coined the concept of the Triple Bottom Line – sets out the guiding principles he believes every business now needs to follow.

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