Breaking point

When your work-life balance is out of whack

Subscribe   /   View in browser   /   Invite a friend 18 May 2021 Whether you’re flying solo or leading a small team, running a business can sometimes get the better of you. From lessons on making sure your work-life balance doesn't take a nosedive, to writing the perfect cold email, here are five stories from the world of Courier to help take your business to the next level.       01 Getting your wellbeing back on track David Sherry linked his company’s ups and downs to his personal wellbeing – a mistake that came at a cost. He shares what he learned from the ordeal and how he’s now making his work-life balance a priority. Read more David Sherry linked his company’s ups and downs to his personal wellbeing – a mistake that came at a cost. He shares what he learned from the ordeal and how he’s now making his work-life balance a priority.       02 Making feedback work for you  Customer surveys might make you think of clipboards and people hassling you on the street. But actively seeking out and analysing what your customers think can help you identify what’s working – and what isn’t. Read more Customer surveys might make you think of clipboards and people hassling you on the street. But actively seeking out and analysing what your customers think can help you identify what’s working – and what isn’t.       03 ‘Connect with people with experience’ Understanding who your target customers are is relatively easy. Understanding their buying habits is harder to find out. We spoke to the founder of a soda company to discuss the importance of psychographics when assessing a market. Read more Understanding who your target customers are is relatively easy. Understanding their buying habits is harder to find out. We spoke to the founder of a soda company to discuss the importance of psychographics when assessing a market.       04 The ins and outs of content licensing Getting a friend to take photographs for your brand? Or arranging for an Instagram influencer to post a photo of your product via DMs? You need to make sure you’re legally able to use it exactly how you’d like. Read more Getting a friend to take photographs for your brand? Or arranging for an Instagram influencer to post a photo of your product via DMs? You need to make sure you’re legally able to use it exactly how you’d like.       05 ‘To whom it may concern…’ Let’s face it, they’re uncomfortable to write but we all have to send cold emails from time to time. But what’s the right way to write to someone you’ve never met? And how do you make sure it doesn’t sound as awkward as you actually feel? Here’s a quick checklist. Read more Let’s face it, cold emails are uncomfortable to write, but we all have to send them from time to time. But what’s the right way to write to someone you’ve never met? And how do you make sure it doesn’t sound as awkward as you actually feel? Here’s a quick checklist.

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