Partner up like a pro

Learn how to nail brand collaborations.

Subscribe   /   View in browser   /   Invite a friend 25 May 2021 Launching and growing something new is really tough. Luckily, there are tons of resources, tips and lessons to learn from. Here are five stories from the world of Courier to help take your business to the next level – from pricing a product correctly to learning a totally new skill. Brought to you by HP Inc.       01 Getting partnerships right When two brands put their heads together and work on a project, something beautiful can happen. Here’s how to combine skill sets, audiences and budgets while working on your respective goals. Read more When two brands put their heads together and work on a project, something beautiful can happen. Here’s how to combine skill sets, audiences and budgets while working on your respective goals.       02 Changing gears  Adam McDermott, founder of California-based cycling brand Linus Bike, explains how he left behind film production to learn the ins-and-outs of bicycle manufacturing. Read more Adam McDermott, founder of California-based cycling brand Linus Bike, explains how he left behind film production to learn the ins and outs of bicycle manufacturing.       03 How to pick a price Pricing isn’t easy. If you don’t consider certain factors, you could end up pricing customers out – or undermine your product or service’s worth. Here’s how to do it right. Read more Pricing isn’t easy. If you don’t consider certain factors, you could end up pricing customers out – or undermining your product or service’s worth. Here’s how to do it right.       04 Lessons learned  In January, Kevin Lee co-founded an instant ramen brand. Here, he charts the ups and downs over the past few months – featuring press wins, customer complaints and shipping problems. Read more In January, Kevin Lee co-founded an instant ramen brand. Here, he charts the ups and downs of the past few months – featuring press wins, customer complaints and shipping problems.     BRAND PARTNER: HP Inc. Tools that free up your time and offer peace of mind. Working from home. Zooming through meetings. Clearing your inbox. Ticking off to-dos. Life is busy. With HP+ Smart Printing, you can print from virtually anywhere and grab your docs when it suits you. If they're important – the kind just for your eyes – hit print, but only release the pages when you choose to. Oh, and when you're low on ink, HP Instant Ink automatically delivers cartridges straight to your door so you'll never have to remember it – or run out – again. Learn more about the HP+ Smart Printer and Smart Ink...         05 Connecting with nature  Dan Webster, a naturalist and wilderness guide for 35 years, shares practical advice on how to reconnect with your natural surroundings – even on your walk through the urban jungle. Read more Dan Webster, a naturalist and wilderness guide for 35 years, shares practical advice on how to reconnect with your natural surroundings – even on a walk through the urban jungle.

Want more? Our flagship newsletter is packed full of business opportunities, tips and tricks to work smarter, and inspiration on how to live a life on your own terms. Subscribe to Courier Weekly We take one essential business concept and break it down into a digestible format – including key terms, perspectives and useful tools. Subscribe to Courier Workshop

Live + work on your own terms with our go-to business manifesto. Buy now     Drop us a line anytime at hello@couriermedia.com to tell us what you think. Update your preferences here. Unsubscribe here. Courier, Level 1, 88 Hanbury Street, London, E1 5JL, UK

BJ’s Mobile Gift Shop, a 2021 Sundance Selection.

BJ's is unlike anything you've ever seen. See the film about the little gift shop that could. 

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  BJ's Mobile Gift Shop isn't your typical gift shop. It's a mobile store (and by mobile we mean actual luggage) that affords BJ, a tireless entrepreneur, the ability to show up at the right place at the right time with the right stuff. Spill coffee on your shirt while heading to a job interview? BJ is there with a new shirt, and it fits. Fall off your bike? BJ is there with a pain reliever. It's hustle at its finest and innovation at its best. In celebration of Asian American and Pacific Islander Heritage Month, Mailchimp is proud to present this 2021 official Sundance Selection about the little gift shop that could and the owner who makes it all happen, directed by Jason Park. Watch Now Follow @mailchimppresents on Instagram for even more content. ©2021 Mailchimp 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308 | mailchimp.com Unsubscribe • View in Browser • Terms of Use • Privacy Policy

Breaking point

When your work-life balance is out of whack

Subscribe   /   View in browser   /   Invite a friend 18 May 2021 Whether you’re flying solo or leading a small team, running a business can sometimes get the better of you. From lessons on making sure your work-life balance doesn't take a nosedive, to writing the perfect cold email, here are five stories from the world of Courier to help take your business to the next level.       01 Getting your wellbeing back on track David Sherry linked his company’s ups and downs to his personal wellbeing – a mistake that came at a cost. He shares what he learned from the ordeal and how he’s now making his work-life balance a priority. Read more David Sherry linked his company’s ups and downs to his personal wellbeing – a mistake that came at a cost. He shares what he learned from the ordeal and how he’s now making his work-life balance a priority.       02 Making feedback work for you  Customer surveys might make you think of clipboards and people hassling you on the street. But actively seeking out and analysing what your customers think can help you identify what’s working – and what isn’t. Read more Customer surveys might make you think of clipboards and people hassling you on the street. But actively seeking out and analysing what your customers think can help you identify what’s working – and what isn’t.       03 ‘Connect with people with experience’ Understanding who your target customers are is relatively easy. Understanding their buying habits is harder to find out. We spoke to the founder of a soda company to discuss the importance of psychographics when assessing a market. Read more Understanding who your target customers are is relatively easy. Understanding their buying habits is harder to find out. We spoke to the founder of a soda company to discuss the importance of psychographics when assessing a market.       04 The ins and outs of content licensing Getting a friend to take photographs for your brand? Or arranging for an Instagram influencer to post a photo of your product via DMs? You need to make sure you’re legally able to use it exactly how you’d like. Read more Getting a friend to take photographs for your brand? Or arranging for an Instagram influencer to post a photo of your product via DMs? You need to make sure you’re legally able to use it exactly how you’d like.       05 ‘To whom it may concern…’ Let’s face it, they’re uncomfortable to write but we all have to send cold emails from time to time. But what’s the right way to write to someone you’ve never met? And how do you make sure it doesn’t sound as awkward as you actually feel? Here’s a quick checklist. Read more Let’s face it, cold emails are uncomfortable to write, but we all have to send them from time to time. But what’s the right way to write to someone you’ve never met? And how do you make sure it doesn’t sound as awkward as you actually feel? Here’s a quick checklist.

Want more? Our flagship newsletter is packed full of business opportunities, tips and tricks to work smarter, and inspiration on how to live a life on your own terms. Subscribe to Courier Weekly We take one essential business concept and break it down into a digestible format – including key terms, perspectives and useful tools. Subscribe to Courier Workshop

Put pen to paper Our book will help you turn an idea into a business. Buy now     Drop us a line anytime at hello@couriermedia.com to tell us what you think. Update your preferences here. Unsubscribe here. Courier, Level 1, 88 Hanbury Street, London, E1 5JL, UK