Being a great leader in tough times

Plus: how to craft your brand identity

Subscribe   /   View in browser   /   Invite a friend 17 August 2021 ‘Unprecedented’ is a word that’s been thrown around a lot over the past 18 months, but for business leaders figuring out how to navigate the biggest socio-economic crisis in generations, it still seems apt. We delved into the archives to take a look at the key characteristics of great leaders in crises – plus we dig into debt financing, managing tricky tasks and the opportunity in marketing to older adults. Brought to you by Superscript.       01 How to be a leader in tough times  Leadership in times of crisis – how do you manage it? Because what worked in good times probably won’t work right now. Here are five things that make good leaders great. Read more Leadership in times of crisis – how do you manage it? Because what worked in good times probably won’t work right now. Here are five things that make good leaders great.       02 So, what exactly is debt financing? If you want to actively grow your business, you’re going to need capital – and unless you plan on using your own money to bootstrap the business, that’ll mean raising funds. Read more If you want to actively grow your business, you’re going to need capital – and unless you plan on using your own money to bootstrap the business, that’ll mean raising funds.       03 A business owner’s most difficult job – firing someone Letting a member of staff go is never easy. Jennifer Kim, a Silicon Valley-based HR expert and startup consultant, says tackling the task with empathy is the best approach. Read more Letting a member of staff go is never easy. Jennifer Kim, a Silicon Valley-based HR expert and startup consultant, says tackling the task with empathy is the best approach.       04 Are you missing out on a $15 trillion industry? The most important consumer group isn’t millennials or Gen Z, as conventional business wisdom might have you think. Thanks to a huge demographic shift, it’s older adults who come out on top – and it’s time to start paying them attention.  Read more The most important consumer group isn’t millennials or Gen Z, as  conventional business wisdom might have you think. Thanks to a huge demographic shift, it’s older adults who come out on top – and it’s time to start paying them attention.      BRAND PARTNER: Superscript Take the leap. No one’s going to get hurt. Meet Jack Meeks, woodwork artist at URURA. He was a surf instructor and a tree surgeon before he decided to pursue what he loves: making artwork and furniture.   ‘It was like someone had switched on a light. All of a sudden, people were messaging asking for wall art and tables.’ Jack lives on the coast of North Wales, UK, crafting beautiful and unique pieces from local driftwood. Watch his story: from maker to business owner.     05 Crafting your visual identity A brand is a whole lot more than just a slick logo. But the visual elements of branding – your color scheme, imagery, typeface and more – shouldn’t be overlooked. Read more A brand is a whole lot more than just a slick logo. But the visual elements of branding – your color scheme, imagery, typeface and more – shouldn’t be overlooked.

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